Director of Public Relations

Ashley McBain

For as long as she can remember, Ashley has appreciated the power of sharing a meal, which sparked her early interest in hospitality. Witnessing people being warmly welcomed into her home, dressed up around a table, immersed in the aromas and flavors, sharing stories, and debating ideas left a lasting impression.

A curious explorer and avid storyteller, Ashley has always been drawn to discovering new cultures and connecting with people over shared beliefs, customs, traditions, and values.  A world-class traveler with a global perspective, she has been to over 45 countries (and counting!). She has successfully developed the narratives of people, brands, experiences, and destinations, ensuring cut through and brand recognition through meaningful media relations, exciting brand partnerships and events, and significant awards. Ashley is a strategic architect—introducing new brands with maximum impact, guiding legacy brands to define relevancy and powerful positioning, and deftly advising organizations and the C-Suite. 

At Suited Hospitality, Ashley brings her vast global experience, innate ability for connection, and passionate storytelling to help Client-Partners celebrate their stories and achieve their goals, delivering measurable results. She is also dedicated to fostering impactful teams while building a strong, engaged internal culture.

Ashley holds a bachelor’s degree from Florida State University and a master’s degree from the University of Miami. She also successfully completed The Walt Disney World College Program and holds a WSET Level 2 certification. 

A lover of food, wine, and fashion, she currently resides in Napa, where she enjoys discovering new restaurants and wineries.